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Search campaigns work best when the query, advertisement and landing page tell the same story. We plan campaign structure around buying intent, not just broad traffic. Tracking and lead quality need to be part of the setup before budgets are expanded.
Get a Growth ConsultationThe engagement starts with your business context and a baseline. These are the areas we aim to improve; they are objectives, rather than promised results.
We agree the exact scope, account access, approvals and responsibilities before implementation. A typical engagement can include:
An illustrative B2B campaign might separate high-intent service searches from general information queries, use dedicated landing copy and collect enough enquiry context for a sales team to judge fit.
This example describes an approach. It is not a client case study or a claim that an integration is already running for your business.
Depending on the existing setup and agreed scope, relevant technologies may include Google Ads, Google Tag Manager, GA4. We check access, account eligibility and supported functionality before selecting an integration.
Account complexity, campaign types, regions, landing-page work and reporting requirements affect fees. Media spend is separate. Lead volume and return on ad spend are not guaranteed.
A proposal separates implementation, ongoing support and provider costs so you can evaluate the work before committing. No unapproved package price is published.
It is budgeted separately and should be paid through an owner-controlled advertising account.
We agree qualification criteria with your team and compare campaign enquiries against those criteria, where your process can provide the feedback.
This service is often more useful when the surrounding customer journey is considered.